Northern Liberties BID seeks Brand & Marketing Services

About the Northern Liberties Business Improvement District
The Northern Liberties Business Improvement District (NLBID) was formed in 2018 to provide supplements to the municipal services of the City of Philadelphia; maintain a safe, clean and vibrant commercial district for the benefit of the residents, users, and owners within the district, and to citizens of Philadelphia and the region; to create opportunities for the business and residential communities to come together to make improvements to the district; and develop and implement programs and services that ensure that Northern Liberties continues to be a desirable place to live, work, shop, invest and visit.

Project Overview
Founded in 2018, the NLBID seeks a consultant to develop strategic branding and messaging tools to advance the organization’s mission of positioning Northern Liberties as a desirable place to live, work, shop, invest and visit. As a brand new organization, this is a “from scratch” project, that will seek to identify the definitive (and competitively advantageous) characteristics of the Northern Liberties neighborhood, and develop a brand that confidently and creatively celebrates those characteristics. At the same time, NLBID would like to develop strategic responsive messaging, to address negative and/or challenging characteristics that are identified through this work.

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