About the Northern Liberties Business Improvement District
The Northern Liberties Business Improvement District (NLBID) was formed in 2018 to provide supplements to the municipal services of the City of Philadelphia; maintain a safe, clean and vibrant commercial district for the benefit of the residents, users, and owners within the district, and to citizens of Philadelphia and the region; to create opportunities for the business and residential communities to come together to make improvements to the district; and develop and implement programs and services that ensure that Northern Liberties continues to be a desirable place to live, work, shop, invest and visit.
Project Overview
Founded in 2018, the NLBID seeks a consultant to develop strategic branding and messaging tools to advance the organization’s mission of positioning Northern Liberties as a desirable place to live, work, shop, invest and visit. As a brand new organization, this is a “from scratch” project, that will seek to identify the definitive (and competitively advantageous) characteristics of the Northern Liberties neighborhood, and develop a brand that confidently and creatively celebrates those characteristics. At the same time, NLBID would like to develop strategic responsive messaging, to address negative and/or challenging characteristics that are identified through this work.